Accessories

This accessible bag is officially the hottest product of 2020

By Laia | 16/11/2020

estelle-chemouny-telfar-large-shopping-bag-white-instagram

Estelle Chemouny is carrying the hottest product of 2020 according to Lyst: a Telfar Large White Shopping Bag + a Telfar Small White Shopping Bag, both of them available at FARFETCH
* The iconic Unisex Shopping Bag is an Everyday bag for Everyone. Featuring a double strap (handles and cross-body straps), embossed logo, a main compartment with magnetic snap closure, internal laptop-sized compartment with zipper closure in back and additional internal pocket in front. Made from faux leather and twill lining. Bag is packaged in a 100% cotton drawstring bag with screen-printed logo.
(Photo via @estellechemouny)

Telfar’s shopping bag is the hottest product in the world. Starting from the relatively accessible price of $150, Telfar’s motto ‘Not for you, for everyone’ sums up the new mood that has swept fashion — and the world. As a Black-owned brand that stood for inclusivity long before the BLM movement, Telfar has been well placed to capture the increase in purpose-driven shopping, with demand for the bag spiking 270%. Over the quarter, founder Telfar Clemens won the prestigious CFDA award, US Representative Alexandria Ocasio-Cortez posted about her Telfar bag on Instagram, and a hot collaboration with UGG was announced. Searches for the brand overall increased 61%.

Lyst is the definitive fashion shopping platform, used by more than 100 million people each year to browse, discover and buy items from 12,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.