This accessible bag is officially the hottest product of 2020
Telfar’s shopping bag is the hottest product in the world. Starting from the relatively accessible price of $150, Telfar’s motto ‘Not for you, for everyone’ sums up the new mood that has swept fashion — and the world. As a Black-owned brand that stood for inclusivity long before the BLM movement, Telfar has been well placed to capture the increase in purpose-driven shopping, with demand for the bag spiking 270%. Over the quarter, founder Telfar Clemens won the prestigious CFDA award, US Representative Alexandria Ocasio-Cortez posted about her Telfar bag on Instagram, and a hot collaboration with UGG was announced. Searches for the brand overall increased 61%.
Lyst is the definitive fashion shopping platform, used by more than 100 million people each year to browse, discover and buy items from 12,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.