Why Safiyaa should be on top of your eveningwear list

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London-based designer Daniela Karnuts founded Safiyaa in 2011 with the idea of becoming the dressmaking equivalent of a Savile Row tailor (she needed a wardrobe that was sophisticated and polished, without being boring or dated). Her demi-couture eveningwear celebrates femininity and all that makes a woman beautiful with unapologetic confidence. Signature feminine tailoring is as powerful as the eveningwear is elegant. The elements of a woman’s wardrobe are elevated, yet effortless. Striking silhouettes in luxe fabrics and rich colours are fused with artisanal craftsmanship to create a demi-couture collection for day to night. A philosophy loved by Hollywood leading ladies and european royalty: Meghan Markle can’t be wrong!

* Every item created in the Safiyaa atelier is made-to-order by a team of dedicated artisans. Crafted from start to finish by the hands of one, traditional techniques and finely detailed embroideries celebrate the beauty of each garment and the masterful skill behind producing it.

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