Burberry February 2016: watch the fashion show and shop the runway (and front row)

WATCH BURBERRY FW16 FASHION SHOW:

SHOP THE RUNWAY:

Burberry has been among the first in the industry to embrace the Internet age with open arms, optimizing its global reach via all the digital channels at its disposal—live-stream, Snapchat, and an important partnership with Apple—and the brand now seems more than equipped to navigate the change. For the first time — and as a harbinger of September’s game-changing in-season show — the entire collection was put on display at the brand’s Regent Street flagship straight after the show. As reported, it will remain there for a week before moving to Burberry’s Faubourg Saint-Honoré flagship in Paris.

Olivia Palermo, Rosie Huntington-Whiteley and Harley Viera-Newton
* Olivia’s tie-dye print silk crepe de chine dress is available at BURBERRY.com

Elena Perminova

Burberry Belt Bag Square in suede and textured-leather bag (inspired by a small officer bag from the Burberry Heritage Archive) available at BURBERRY.com

Lyly Donaldson and Noomi Rapace suede cut-out boots with a back-zip closure constructed in a sporty-mesh caged design with a gold cording trim for distinctive style are available at BURBERRY.com