Front Row

Prada Spring 2020

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Prada SS20

About the collection: «At Prada, the beauty always lies in the details. Here are a few from this afternoon’s showing of the Spring/Summer 2020 women’s collection. The industrial hangar-like space in the Fondazione was striped with orange paint, the massive columns covered in gold foil, and the glossy floor hand-tiled in funky geometric patterns rendered in those deliberately naive off-pastels that, when thrown together, look fabulously sophisticated. It was nerdy and joyful, a mix of natural light and high gloss. And the same could be said for the eclectic and starry front row: here, Nicole Kidman; there, A$AP Rocky; and over yonder, Wes Anderson, whose museum show opens tomorrow night at the Prada complex, and who has long championed the sherbet hues. The first model out was Freja Beha Erichsen, the legendary cool girl of fashion so very Prada in her helplessly timeless hipness.» (For more go to


Chiara Ferragni outside the Fondazione Prada for the SS20 show. September 2019.
(Photo via Instagram)
She’s wearing a total Prada Fall 2019 look.
Her nylon tote bag is available at MYTHERESA (and it comes in a set of two!)
Her zip-detailed nylon skirt is available at NET-A-PORTER


Caro Daur attending the SS20 show while carrying a Prada heart-print drawstring nylon pouch available at MYTHERESA. September 2019.
(Photo via Instagram)


Negin Mirsalehi on her way to the Prada Spring 2020 show. September 2019.
(Photo via Instagram)
She’s wearing a Prada pleated light-blue cotton shirt available at NET-A-PORTER and she’s carrying a Prada Panier black textured-leather tote bag available at MYTHERESA


Giorgia Tordini and Gilda Ambrosio outside the Prada SS20 fashion show in Milan. September 2019.
(Photo via @chiaraobscura)

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