Isabel Marant Spring Summer 2015 Ad Campaign stars Natasha Poly

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Natasha Poly stars in Isabel Marant Spring Summer 2015 Ad Campaign, photographed by Inez & Vinoodh with makeup by Lisa Butler and hair by Didier Malige. “The inspiration for the spring-summer show was something tribal, but not in the literal sense. And so for the campaign, we wanted to show a very modern and urban girl, but also to get across her savage attitude,” Marant told WWD. “Natasha has a lot of different characters and we knew she would play the game. She is also not as [branded] as the other girls,” said Marant, who noted that even the makeup done by Lisa Butler and hair by Didier Malige was “a bit animal too — like a leopard or a lioness.”