Runway Shows

Gucci Cruise 2025 Fashion Show by Sabato de Sarno

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Returning to the city that inspired its founder, the House prepares to unveil the first Cruise collection by Creative Director Sabato De Sarno at Tate Modern, set against the backdrop of the city’s dynamic landscape.

GUCCI: We chose London for the Cruise show, knowing that was the right choice. I owe a lot to this city, it has welcomed and listened to me. The same is true for Gucci, whose founder was inspired by his experience there. The House’s return is driven by a desire to be immersed in its distinctive essence, its creative driving force with its limitless capability to put together contrasts, make them converse, and find ways to coexist. Today we are here to celebrate that spirit.
– Sabato De Sarno

For the Cruise 2025 fashion show at London’s Tate Modern, the Creative Director wove together his recollections of places, people, and ideas into a new story, one that is reflective of Gucci’s deep connections to the city and his own.

Music remixed by Mark Ronson,
additional production and arrangements by Julian Dobson

Yakamoto Kotzuga – Fuga
Frankie Goes to Hollywood – The Power of Love
Blondie – Heart of Glass
Tirzah, Coby Sey – Devotion
Koreless – Sun (BBC Maida Vale Sessions)


Xenia Adonts outside the Gucci Resort 2025 fashion show. She’s carrying the Gucii Jackie Notte mini bag available at GUCCI.COM
* The Jackie Notte is a new handbag designed for Gucci by Creative Director Sabato De Sarno. The bag embodies the self-confidence of the iconic Jackie line, with a new silhouette and subtle details that make it perfect for nighttime wear. It is crafted from fine leather, highlighting a hook closure and light gold-toned Gucci lettering chain strap, which give this Jackie Notte mini bag in Gucci Rosso Ancora a unique touch.
+ Gucci Horsebit platform loafer in Rosso Ancora
* A confident and contemporary take on the House’s iconic Horsebit loafer walked Sabato De Sarno’s debut Gucci Ancora fashion show—portraying how his creative vision brings a new essence to the heritage designs while highlighting their original allure. Crafted from Gucci Rosso Ancora leather, the shoe is complete with a light gold-toned Horsebit.
(Photo via @xeniaadonts)

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