Kendall Jenner is the new face of Estée Lauder

Kendall Jenner has landed a major beauty contract with Estée Lauder (this is probably her most important endorsement deal up until today). The company and the “Keeping Up With the Kardashians” star revealed the news on Saturday, Nov. 15, via the model-of-the-moment and social media sensation Twitter and Instagram accounts. Described as the “ultimate instagirl,” the 19-year-old was tapped to represent the brand because she bridges “the worlds of high fashion and entertainment and has the add-on of her built-in social-media following”. As for the ads, Mikael Jansson shot her first campaign, alongside Carolyn Murphy and Joan Smalls.

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