Red Carpet

TopShop conquered the #METGALA

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Chanel Iman, Joudan Dunn, Toni Garrn and Kendall Jenner all surprisingly wore TopShop custom gowns at Met Gala 2014. Before that, the only lowcost dresses we got to see on a red carpet were H&M ones. Remember Penélope Cruz at Vanity Fair post-Oscars 2014 party or Helen Hunt back in 2013 at the Oscars too. Ginnifer Goodwin attended the White House Correspondents’ Association Dinner in Washington in an H&M Exclusive Glamour Collection gown and Michelle Williams looked like a million bucks at the BAFTAs 2012.

At the end of the day it’s all part of some sort of high-end tactict in order to generate lots of buzz and excitement amongst end consumers. Whether it works or not, we’ll see.

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