I’m obsessed with these sustainable dresses (and so are style influencers)

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Veronika Heilbrunner x #HMConscious

Dresses for today in materials made for tomorrow, by H&M…We’re constantly changing how we design, produce and choose materials so that we can offer you more sustainable styles at affordable prices. We’ve created a collection of beautiful dresses made from organic, recycled or other sustainably sourced materials. Let’s change. For tomorrow.


Janka Polliani is wearing one of my favorites: a H&M Smocked Cotton Dress
* Short, fitted, smocked dress in a crisp, patterned organic cotton weave. Square neckline and concealed elastication at the top to hold the dress in place. Long, wide sleeves with a voluminous puff at the shoulders and smocking at the cuffs. Unlined.
(Photo via @jankapolliani)


Karo Dall in a H&M Conscious Kaftan Dress.
* Long dress in a crisp, patterned organic cotton weave with a V-neck opening at the top, stand-up collar with narrow ties and long raglan balloon sleeves.
(Photo via @karodall)


Short, A-line dress in a crisp organic cotton weave with smocking at the top. Square neckline with concealed elastication to keep the dress in place and wide, half-length sleeves with a voluminous puff at the shoulders and narrow elastication at the hems. Gathered seam at the hem and a flared skirt. Unlined.
(Photo via @maryjlean)

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