Clothing

This soon-to-be cult brand makes my favorite activewear

By Laia | 10/12/2020

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Viktoria Rader in the Sporty & Rich Welness Cotton set.
(Photo via @vikyandthekid)

Founded by Kith’s creative lead, Emily Oberg, Sporty and Rich began as a mood board for life; a collection of images from past and present that represent a life surrounded by beauty. It soon expanded into a print magazine, covering design, love, creativity, and forgotten moments and people. Now, we offer a collection of simple, yet thoughtfully designed products that emphasize longevity over momentary relevance. As a brand, they value our mother earth. This is why they have partnered with leading environmental non-profit organizations to help reduce and offset the damage that producing garments does to our planet. They encourage their customers to keep their pieces forever, as they will only get better with time. How sustainable and cool is that?

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Naomi Anwer in the Sporty & Rich Pistachio Embroidered cotton-jersey sweatshirt available at NET-A-PORTER
* Sporty & Rich’s pieces are inspired by the colorful activewear of the ’80s and ’90s. Cut from ‘Pistachio’ cotton-jersey, this crew-neck sweatshirt is backed in fuzzy fleece and embroidered with the label’s logo at the chest. Wear it as a full set with the matching track pants.
(Photo via @naomianwerr)