This soon-to-be cult brand makes my favorite activewear
Founded by Kith’s creative lead, Emily Oberg, Sporty and Rich began as a mood board for life; a collection of images from past and present that represent a life surrounded by beauty. It soon expanded into a print magazine, covering design, love, creativity, and forgotten moments and people. Now, we offer a collection of simple, yet thoughtfully designed products that emphasize longevity over momentary relevance. As a brand, they value our mother earth. This is why they have partnered with leading environmental non-profit organizations to help reduce and offset the damage that producing garments does to our planet. They encourage their customers to keep their pieces forever, as they will only get better with time. How sustainable and cool is that?