Demna Gvasalia’s take on this grocery shopping staple is EVERYTHING
Destined to be a sell-out collector’s item, the witty design of Vetements’s black Granny bag is informed by ideas of social codes and stereotypes (sociology was Demna Gvasalia’s favourite subject at university). The ladylike leather and silver-tone metal-framed structure is crafted to the impeccable standard of a Milanese grande dame, then encased in a roll-away net tote bag: a sly yet respectful homage to ordinariness. The ostensibly conventional feminine style conceals a witty (and, dare it be said, practical) roll-away net tote that emerges from the concealed zip-fastening base to contain larger items that might otherwise be carried in a separate overspill bag. Like a Transformer toy imagined by Salvador Dalí, it can be carried as a clutch, shoulder bag, and shopper.