The collection that changed the way we dress
In 2014 Vetements set the fashion industry alight with its feverish originality and radical rethinking of industry norms. The mould-breaking label helmed by the Gvasalia brothers along with a band of designers who met during their tenure at Maison Martin Margiela, quickly became a global phenomenon thanks to its ability to transcribe a unique and modern vision through fashion. Today the brand is famed for its exaggerated proportions – either too big or too small – its slogans, elevated streetwear and fresh attitude. In this exciting collaboration with Vetements, the e-commerce platform Style.com has exclusively reissued pieces from the brand’s seminal FW14 collection (the one with no money for a show. The collection didn’t go unnoticed—Demna recalls that 27 buyers came to check it out—but with no track record, stores were reluctant to make big investments).