Pierpaolo Piccioli’s first solo it bag chez Valentino
Valentino Rockstud Spike Bag, the new handbag by Valentino, represents the first sign of a new path of the Maison under the Creative Direction of Pierpaolo Piccioli. It encloses the essential values of the brand: on one side the cult of high Italian craftsmanship and the passion for humanity in all its expressions as a source of richness and culture; on the other, the desire of going beyond the tradition and the rules with a rock, human, street, volatile and contemporary attitude.
Its shape is the archetype of a bag; the leather rectangle seems to belong to a memory as a already known, eminent and full of affection reminiscence. Thanks to an artisanal quilted technique, a scheme of studs enlightens its surface as if it being a punk dotting. It is the further proof of couture that becomes a trend, of the great tradition that becomes an ensemble and personal character. A handle placed between the shoulder strap and the body of the bag, is the adaptable piece that transforms the accessory in a fun and adjustable object. A sign that becomes character, a detail that allows infinite possibilities of personalization.
The value of the Rockstud Spike Bag is highlighted within its adaptable capacities: it is not an accessory that defines the persona, but the object that allows the persona to express one’s character, one’s attitude, one’s diversity.
To give life to its value, Pierpaolo Piccioli has entailed photographer Terry Richardson in a new storytelling adventure. Together they cruised the streets of lower Manhattan, in New York, to depict the way in which common people, randomly chosen with a street casting, carry the bag. At the same time, far away from the stereotype panorama of the classic skyline, the Rockstud Spike has been pictured in every day street contexts, iconic spaces that adapt to reality rather than to an aspiration of a dream.
For more go to Valentino.com