TopShop Unique Spring 2017
The future of the fashion show is here. This season, Topshop’s LFW initiative, Runway-to-Retail, debuted globally on the 18th September 2016, offering consumers the opportunity to shop a carefully selected edit of Topshop Unique pieces directly from the runway, in store, online and at the brand’s new showspace in East London’s Old Spitalfields Market. Why the change? Bringing you closer to the London Fashion Week experience has always been a big focus for Topshop, but now, more than ever, in a fast-paced digital world where our customers want immediacy, they know the importance of reconsidering the traditional catwalk model. This shift to Runway to Retail being the logical conclusion in TopShop’s aim to democratise London Fashion Week.
Watch the show and shop selected pieces of TopShop Unique Spring 2017 collection now!
We’re in love. #TopshopUnique styled by @bethfenton_ #LFW #topshopLFW #topshopstyle #RunwayToRetail #oldspitalfieldsmarket #fashionshow Una foto publicada por Topshop (@topshop) el
@tigerlily_taylor, @amberlebonofficial, @clarapaget and @chelsealeyland on the front row at #TopshopUnique #LFW #topshop #topshopLFW #fashionshow #frontrow #RunwayToRetail Una foto publicada por Topshop (@topshop) el