If you love Reformation, you’re gonna crave this new brand

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LPA Fall 2016 collection.

Pia Arrobio debuted her eponymous ready-to-wear line called LPA (short for Lara Pia Arrobio) this summer. LPA is a culmination of everything the 29-year-old has learned over the years working in different areas of the fashion industry. She first studied design and management at Parsons and in the days before fashion blogging was a «thing,» she kept an online diary of sorts, illustrated with film photos she took of her downtown adventures. She picked up gigs producing photo shoots and casting for the likes of Danielle Leavitt and Diane Martell, and held a stint at PR firm People’s Revolution before landing at Reformation.

Her message is her style, essentially. It’s all the silhouettes that she personally loves, the one-of-a-kind vintage dresses that were falling apart at the seams after one too many wears, and the quality finishes that she hadn’t been able to find anywhere else. It’s a tomboy-meets-girly girl aesthetic that’s at once both rock ‘n roll and bohemian, elevated yet casual, design-specific yet simple. «It’s kind of everything I wanted to make at Reformation, but it was too forward,» Arrobio says. «The LPA girl is super feminine, but she’s also a tomboy, like I’m obsessed with Dolce & Gabbana, but I’ve also been wearing Supreme for the last 10 years.»

The clothing — which ranges in price from $58 for a bodysuit to $1,300 for a novelty leather jacket — marries romantic, feminine silhouettes and fabrications (think lace, florals and velvet) with the Southern California skate culture with which she grew up.

Just two fantastic Italian people I really like a lot in LPA. Ciaooooooo!

Una foto publicada por Lara Pia Arrobio (@piaarrobio) el

@haileybaldwin in jacket 58 at the LPA x @fwrd launch in Paris

Una foto publicada por @lpathelabel el

Bodysuit 24 on

Una foto publicada por Lara Pia Arrobio (@piaarrobio) el


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