Beyoncé’s Ivy Park

«My goal with IVY PARK is to push the boundaries of athleticwear and to support and inspire women who understand that beauty is more than your physical appearance,» says Beyoncé.

A hotly anticipated joint venture between Beyoncé and Sir Philip Green’s TopShop, IVY PARK is an athleisure brand for women who want to work with rather than against their bodies. Believing that mental strength is achievable through physical strength, the London-based team creates clothes for all body types and sizes, and for those who exercise to overcome life’s challenges. This new activewear label is changing the game in sportswear. Mixing high performance technical styles with fashion-led casualwear, it’s a brand inspiring us to stay strong, healthy and happy – no matter what your sporting ability or body shape. This isn’t just a sports kit – it’s a whole lifestyle, with clothes that perform both on and off the field so it looks cool whatever you’re up to!

SHOP THE COLLECTION:

Ivy Park at NET-A-PORTER available HERE

Ivy Park at NORDSTROM available HERE

LAIA’S PICK: ivy Park’s oversized logo hoodie available at TOPSHOP.com