H&M Studio Spring 2017

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The #HMStudio finale: celebrating love and togetherness! ❤️ #SS17 #PFW

Una publicación compartida de H&M (@hm) el

This season H&M Studio unveils its first ever see-now, buy-now collections for men and women. Each unique piece is instantly shoppable at after the H&M Studio Spring 2017 Paris fashion show on the 1st of March 2017, and available in selected stores the following day.

Inspired by the passion and strength of ballet, these collections balance traditional tailoring techniques with the functionality and high-tech elements of activewear. Clean-cut wool garments are mixed with fine knits, voluminous silk pieces and translucent nylon layers to create a contemporary clash of textures. Intricate detailing and a dash of pink lend a romantic feel to the season’s black and white silhouette, while leather headbands, gym bags and reworked trekking sandals add athleisure appeal to the full story.

Me when I found out that the #HMStudio #SS17 is a #seenowbuynow collection! ✨More on my insta stories #PFW #spon @hm

Una publicación compartida de Irene Kim 아이린 (@ireneisgood) el

Romance meets athleisure in #HMStudio. Dress desire, anyone? #SS17 #PFW

Una publicación compartida de H&M (@hm) el

Thank you @hm for having me tonight and for the total denim attire. #HMStudio #SS17. ❤

Una publicación compartida de H E I R (@patriciamanfield) el


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