Are you a Good American?
Inspired by their belief that every body deserves to be shown off, friends and collaborators Khloé Kardashian and Emma Grede cofounded Good American, a line of premium denim for sizes 0 to 24. Contour waistbands, stitching details and special fabrications give each pair a precise fit designed to flatter every curve. A new definition of sexy.
Made in Los Angeles. GOOD AMERICAN is dedicated to having a positive impact on the community. Pledging to sustain the manufacturing of jeans in the United States and supporting charities that empower girls to realize their true potential.
The pivotal brand originated from a conversation between Khloe Kardashian and Emma Grede about what it means to be a woman today. “We believe everybody deserves to be shown off. Fashion should be made to fit women, not the other way around. Body ideals really have shifted in the last few years”, says Emma.
“Emma and I both agreed there was something missing from the denim community,” says Khloe. “Whenever we bought new jeans, it was hard for us to find a pair that fit our body types, and even when we did they’d always need alterations. We knew if we both had this problem, there must be tons of girls who did too. So we set out to make a denim line that’s sexy and flattering, and made to fit you – not the other way round.”
GOOD AMERICAN is available exclusively on goodamerican.com and in select Nordstrom stores.