FENDI celebrates the opening of the New York flagship store: see all the attendees and shop their Baguette bags

Rihanna, Olivia Palermo and Sarah Jessica Parker
*Olivia is wearing her favourite faux fur scarf
Her Diane Von Furstenberg coat is now available at BLOOMINGDALE’S

Fendi has teamed with Rihanna, Sarah Jessica Parker, Rachel Feinstein, Jourdan Dunn and Leandra Medine on a new charity project that has marked the official inauguration of the brand’s newest flagship on Madison Avenue in New York held on February 13, 2015 in New York City. The bags will be on display at the New York unit from Feb. 13 to March 13 and available for purchase at the same time through a dedicated online auction site, launch3baguetteauction.fendi.com.

Leigh Lezark wearing Fendi Resort 2015

Giovanna Battaglia in Fendi SS15

Elisabeth von Thurn und Taxis and Leandra Medine (in Fendi SS15) carrying the same 3Baguette bag that you can buy from MYTHERESA.com

Fendi 3Baguette Jeweled shoulder bag available at NEIMAN MARCUS

Fendi 3Baguette black fine-grained leather shoulder bag available at BARNEY’S (also in white).

Fendi baguette Crocodile shoulder bag available at NET-A-PORTER

Atlanta de Cadenet, Coco Rocha and Hannah Bronfman in Fendi SS15
* Atlanta’s Bird bag is available at SAKS

SHOP YOUR FAVOURITE FENDI BAGUETTE BAG: