Fashion editors turned designers behind the new brands we love
1- Yasmin Sewell: Être Cécile
Driven by a long-standing desire to find core pieces that would rise up to the aesthetics of a chic wardrobe, être cécile was founded by Yasmin Sewell (Style.com fashion director) and Kyle Robinson, who collectively aspired to create a unique ready-to-wear collective, taking inspiration from the cleanliness of French style. The brand’s heritage is based around ‘Cécile’, an Irish-born artist living in 1960s Paris, with a love of animal prints and a creative flair for fashion.
Designed for the true fashion girl, être cécile defines a new breed of contemporary brands, combining the ease and wearability of casualwear, along with considered aesthetics that sit comfortably amongst designer pieces. Playing on its original identity as a luxury t-shirt label, the brand finds its voice in subtle injections of humour and lightheartedness, reflective of its true essence and approach.
The brand is produced in Europe with showrooms in Paris, New York and the designers’ home of London, where the brand was conceived.
2- Meredith Melling and Valerie Boster: La Ligne
* La Ligne is a chic new brand from American Vogue staffers Meredith Melling and Valerie Boster, and former Head of Business Development at rag & bone Molly Howard. Inspired by stripes in all their forms, the collections reflect the founders’ belief that “the best things in fashion (and life) are universal, timeless and classic, but never off limits for reinvention.”
3- Carlotta Oddi: Alanui
* Created by Nicolò Oddi in dialogue with his sister and muse Carlotta, luxury Italian label Alanui is defined by its colorful jacquard knitwear that pays homage to Indian-America iconography. The perfect travel companion, each of its signature oversized cardigans is handcrafted from 980 grams of Cariaggi cashmere and can take up to 11 hours to make.