Demna Gvasalia hijacked the designer floor of Galeries Lafayette (and Paris Haute Couture fashion week schedule) in order to present Vetements’ Spring Summer 2017 collection. A show entirely made up of collaborations with well-known 18 brands from Manolo Blahnik to Levi’s, Juicy Couture, Estpak, Carhartt, Reebok, Canada Goose, Schott, Mackintosh, Dr. Martens or Alpha Industries, each one a master in its own field.
1- Juicy Couture. Instead of recreating the brand’s famous velour and terry tracksuits, Demna Gvasalia gave them a modern update as second skin tops and trousers in electric colors with “Juicy Couture” written down the arms and across the bum in crystals. Suddenly, Behati Prinsloo’s collaboration with the brand is the coolest thing ever.
2- Reebok. If Kanye West is revamping Adidas and Rihanna brought Puma to NYFW: Demna Gvasalia is teaming up with Reebok.
5- Champion. An old time favourite.
+ Levi’s and Hanes.