A definitive list of new brands taking over in 2021

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Nina Sandbech is wearing a Rowen Rose faux leather belted double-breasted blazer available ON SALE at NET-A-PORTER
* Rowen Rose’s Fall ’20 collection is inspired by Hitchcock movies and the muses of Man Ray’s surrealist portraits. Modeled by the designer herself in the presentation, this blazer has been crafted in Italy from supple faux leather in contrasting shades of turquoise and mint. The loose, double-breasted silhouette is traced with gold buttons and cinched at the waist with a buckled belt.
(Photo via @ninasandbech)

These are the names I highly recommend you pay attention to in 2021…


I told you to trust me on this one. Phoebe Torrance in the Sporty & Rich Peach printed cotton-jersey sweatshirt available at NET-A-PORTER
* Sporty & Rich is centered around wellness and positive vibes, which explains the cheeky lifestyle tips printed across this sweatshirt. Cut from cream cotton-jersey, it has a cozy, relaxed fit and fleece backing for added softness. Style yours with everything from relaxed denim to pleated skirts.
(Photo via @phoebetorrance)


We have talked about Coperni bags before…Megan Adelaide is carrying the Swipe in red, available ON SALE at MYTHERESA and FARFETCH
* Champion Coperni’s penchant for curvilinear shapes with the Swipe tote, which is inspired by smart phones on airplane mode. It’s made from red leather and minimally detailed with a silver-toned zip. Our editors suggest complementing it with sharply tailored separates.
(Photo via @meganadelaide)


Leonie Hanne is wearing a Coperni high-waist asymmetric skirt available ON SALE at FARFETCH
* Feminine and sweet. This asymmetric skirt from Coperni is just what you need to make sure your outfit is eye catching and elegant. Simply pair with your favourite flowing blouse or fitted shirt.


Jen Azoulay is wearing a Barrie jumper available ON SALE at FARFETCH
* Pastel pink and pastel blue cashmere-cotton blend bandana intarsia-knit jumper from Barrie featuring ribbed trimming, a crew neck, dropped shoulders, long sleeves and a straight hem.
(Photo via @jen_wonders)


Aimee Song in another one of my fav brands, meant to take over in 2021: WARDROBE.NYC, by Christine Centenera. Her trench is available at MYTHERESA
* WARDROBE.NYC was founded on the premise of creating enduring staples – and this khaki trench coat from Release 04 was designed in line with this principle. Made in Italy from weather-resistant cotton gabardine, it features classic details such as tortoiseshell-effect buttons, a channel-stitched belt and storm shield. The relaxed fit makes it ideal for layering during the transitional months of the year.
(Photo via @aimeesong)


From Australia: SIR the label and this Anais floral silk dress worn by Sky Richley.
* SIR curates an ethereal getaway edit with pieces like the blue Anais maxi dress. Made from sheer silk organza, this floral style has ruffled cap sleeves, a scoop back and, most importantly, a floaty, asymmetric fishtail hem. A coordinating floral slip dress is included underneath, which can be worn alone, left in place, or removed if you’d prefer to style this piece as a sheer beach cover-up.

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