Mango Premium Collection Autumn 2014
After the introduction of a menswear line in 2008, a range for children earlier in 2013 (and a plus size line this 2014) Spanish retailer Mango looked to further broaden its horizons with the launch of a premium womenswear collection, Mango Premium, at the end of last year. Mango’s new, more formal line came two years after the company dropped its prices by around 20%, which left a margin for competitor Zara to push ahead with its chic image. This new line is a means for the retailer to trial new fabrics and cuts. Mango Premium is currently sold in 300 stores (of the 2,600 worldwide) in countries such as Spain, France, Germany, Portugal and Turkey.
After launching the spring and summer ones, the Mango Premium limited edition Collection Autumn 2014 just hit the stores.