The lesser-known Seoul-based brands that have the coolest bags

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Sofie Valkiers is carrying the gu_de Gemma croc-embossed leather bag
(Photo via Instagram)

About Gu_de: Pronounced ‘good’, this ’70s-inspired label creates understated bags in timeless, minimal shapes. Produced in South Korea, founder Ji Hye Koo has cited her customers’ thirst for newness as the inspiration for her intriguing designs. Exclusive to NET-A-PORTER, Gu_de is part of The Vanguard, our program that scouts, supports and empowers the new wave of fashion talent.Part of The Korean Collective, our exclusive capsule of Seoul’s coolest under-the-radar brands taking the fashion world by storm

About LOW CLASSIC: Bookmark LOW CLASSIC for youthful designs that promise simplicity without sacrificing elegance. Rooted in a philosophy where classicism meets wit, each collection is imbued with a minimalist aesthetic, where the wearer aspires for a refinement that comes naturally. Founded in 2009 by designer Myoungsin Lee, the Seoul-based brand combines modern fabrics and innovative elements to create an offering that aims to «express feminine beauty and simplicity.»


Gu-de Spring 2020 bags!
(Photo via Instagram)


SHOP NOW: Gu_de Water Bag, inspired by the glittering sunshine that stood on the sea surface and pebbles of the beach where the designer went to play with family during childhood summer.
* Aptly named ‘Water’ for it’s sleek transparent appearance, Gu_de’s bag is crafted from PVC into a boxy shape with croc-embossed leather trims and polished silver-tone hardware. It opens to a removable pouch to keep your valuables secure. Carry it by the structured top handle or the detachable chain strap.


SHOP NOW: Gu_de Milky Croc-Embossed Leather Bag
* Inspired by structured styles from the ’70s, Gu_de’s ‘Milky’ bag is crafted from glossy teal croc-embossed leather into a boxy shape with polished silver-tone hardware. It opens to a spacious interior with a twist-lock fastening to keep your valuables secure. Carry it by the structured top handle or the detachable chain strap.


LAIA’S PICK: LOW CLASSIC Curve croc-effect leather Shoulder Bag
* LOW CLASSIC brings you the Curve shoulder bag in white croc-effect leather. The strap comes at a convenient length to simply drape the bag over one’s shoulder, keeping with the minimalist aesthetic of the brand.


LAIAS’ PICK: LOW CLASSIC Bucket Leather Shoulder Bag
* Imbue your accessories rotation with LOW CLASSIC’s sense of timelessness by investing in the Bucket shoulder bag. Made in the label’s native South Korea, it has been cut from smooth black leather to a geometric silhouette with two carved top handles. Note how the removable shoulder strap allows for hands-free carry.

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