Ad campaigns

Who “did it” better: Lottie Moss Vs. Kate Moss for CK jeans Ad Campaign

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Lottie Moss, Kate Moss’s little sister turned model stars in Calvin Klein’s new exclusive collaboration with Mytheresa.com which features reworked archival pieces from the brand’s past collections. Entitled The Reissue Project, the new range comprises limited edition versions of eight of the brand’s most iconic pieces – think Brooke Shields’ high-waisted jeans, and Mossy’s tapered boyfriend jeans, as well as classic Ck logo sweatshirts, T-shirts and denim jackets.

The 16-year-old model stars in a series of portraits shot by grandson of Richard Avedon, Michael Avedon, extremely similar to Kate’s ads in the old days (shot at that time by Herb Ritts). So, which sister is your favourite?

Calvin-Klein-2 Calvin Klein Jeans X Mytheresa.com The Re-Issue Project

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Calvin-Klein-4 Calvin Klein Jeans X Mytheresa.com The Re-Issue Project

Calvin-Klein-5 Calvin Klein Jeans X Mytheresa.com The Re-Issue Project

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Calvin-Klein-6 Calvin Klein Jeans X Mytheresa.com The Re-Issue Project

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