Kate Moss and Cara Delevingne for My Burberry fragrance ad campaign

Burberry debuts today its newest women’s fragrance: My Burberry. Developed by chief executive and chief creative officer Christopher Bailey in collaboration with the famous perfumer Francis Kurkdjian, the scent is inspired by “a London garden after the rain” and named after the “affectionate way in which people refer to their Burberry trench coat,” according to the company. To accompany the launch of My Burberry, the brand is also unveiling a trench-inspired colour makeup collection. The campaign, shot by Mario Testino, features Kate Moss and Cara Delevingne, appearing together in marketing for the first time, while British musicians Jeff Beck and Joss Stone’s rendition of “I Put a Spell on You” provides the soundtrack.

Shop My Burberry Eau de Parfum HERE from BURBERRY

My Burberry shower oil HERE from BURBERRY