Joan Smalls gets the Free People treatment in #1 magalog

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Asos has its own magazine.TopShop has its own magazine. H&M has its own mag too and now Free People, the Philly based mass market clothing brand that can cast any model for its lookbooks just launched the first issue of new magalog showcasing Joan Smalls. Called “The August Issue,” it replaces the usual catalog for the month of August and will include features from writers like Kristin T. Studeman and “styling tips, the brand’s favorite fall fashion trends, model exposés, and interviews with DJ Alex Richards (Keith Richards’ daughter), Natalie Bergman of the band Wild Belle, and French actress, Rebecca Dayan,” according to the press release.

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