Jessica Alba and Solange at 3.1 Philip Lim for Target event

As Fashion Week kicks off in New York, Phillip Lim and Target are making their own show in celebration of their collaboration, with a massive instillation of the longest moving, interactive digital image. Jessica Alba and Solange were yesterday night two of the guests at the launch event wearing, of course, less-than-100-$-pieces (Jessica sewater is 29.99 and Solange tuxedo jacket 59.99) from the collection that will hit stores on september 15th.