Runway Shows

Gucci Spring 2020

By Laia | 23/09/2019

Gucci SS20

About the collection: «Uniforms, utilitarian clothes, normative dress, including straitjackets, were included in the #GucciSS20 fashion show as the most extreme version of a uniform dictated by society and those who control it. These clothes were a statement for the fashion show and will not be sold. Alessandro Michele designed these blank-styled clothes to represent how through fashion, power is exercised over life, to eliminate self-expression. This power prescribes social norms, classifying and curbing identity. The Creative Director’s antidote is seen in the Gucci Spring Summer 2020 lineup of 89 looks, he has designed a collection that conveys fashion as a way to allow people to walk through fields of possibilities, cultivate beauty, make diversity sacrosanct and celebrate the self in expression and identity.»

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From left to right: Bryan Boy, Veronika Heilbrunner Yoyo Cao, Susie Lau and Tina Leung at the Gucci Spring 2020 fashion whow. September 2019.
(Photo via Instagram)
Bryan is carrying a Gucci Zumi grey snakeskin mini bucket bag available at GUCCI.com
Yoyo is carrying a Gucci Sylvie 1969 ivory plexiglas mini top handle bag available at GUCCI.com
Susie is carrying a Gucci Sylvie 1969 red patent leather mini top handle bag and wearing a pair of Gucci Ultrapace sneakers

SHOP NOW: Gucci Zumi grey snakeskin mini bucket bag

SHOP NOW: Gucci Sylvie 1969 ivory Plexiglas mini top handle bag

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Caroline Daur on her way to the Gucci SS20 Runway Show. September 2019.
(Photo via @raffomarone)
Her Gucci Zumi Medium top handle bag featuring black and beige diagonal stripes is available at GUCCI.com