This classic bag named after a style icon is back, and I’m obsessed

By  | 

Yoyo Cao carrying the new Jackie.
(Photo via @yoyokulala)

A signature Gucci handbag line known for its curved half-moon shape and signature hardware, the Jackie is reimagined by the Creative Director for the Fall Winter 2020 Men’s fashion show…


Veronika Heilbrunner and the new Jackie.
(photo via @veronikaheilbrunner)


The reintroduction of the Jackie bag for Fall Winter 2020 presents a new take on a historical Gucci icon. First created in 1961, the bag was often photographed with Jackie Kennedy and it soon became known as “The Jackie.» Brought back to the forefront, the recognizable shape is presented in GG Supreme canvas and enhanced with an additional, detachable shoulder strap. Attached to the bag with a buckle closure, the second strap adds a contemporary feel to the archival style, providing new ways to wear—from top handle, shoulder to cross body. Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit. The Jackie 1961: available exclusively in Gucci stores and on


Debuting in the Cruise 2019 collection, the Jackie bag is a new take on a historical Gucci icon. Designed in 1958 as a homage to Jacqueline Kennedy Onassis, the signature shape became popular throughout the ’60s. Brought back to the forefront, the hobo bag is reworked in canvas and defined by the Flora motif, originally depicted by Italian artist Vittorio Accornero. Flora print canvasFuchsia pink textured leather trim; Shiny gold-toned hardware; Cotton linen lining; Interior zip and smartphone pockets; 19cm strap drop; Metallic piston closure; W33.5cm x H22.5cm x D5cm; Made in Italy.

shop the story:

trending on laiamagazine…

Leave a Reply

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *