Balenciaga Spring 2018
Demna Gvasalia’s approach to fashion is to observe, cherry-pick, rearrange and put it back out there in a manner both practical and, for the moment at least, ultracool. Something he uploaded onto the Balenciaga high-fashion platform for Spring 2018 when he decided enough with Cristóbal tributes, and move closer to his Vetements approach. “I wanted it to be more Demna, less Cristóbal this time,” he explained. “After the past few seasons, I could feel myself getting restrained by homages.” So, can he define what “Demna” is? “Something more vicious. Gothic, in a way,” he replied. “Fashion is a reflection of the way we live. I wanted this feeling [that] something dangerous is going to happen.” he said to Vogue’s Sarah Mower backstage. He looked at pictures of bourgeois dressing around the world, and combined the elements that resonated with “street and casual [elements], and you know things that everybody kind of associates with my work, more or less. This was the main base of the collection.