Thanks to fashion girls, bag charms are suddenly everywhere

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Marianne Theodorsen and her pink and yellow Birkin at the airport.
(Photo via @marianne_theodorsen)

Those Fendi fur bug charms days aren’t gone after all…


Marianne Theodorsen and Loewe. Speaking of which…Loewe frog bag charm in green, available at MYTHERESA
* Loewe is synonymous with an off-kilter approach to playful pieces, spotlighted by this characterful bag charm. Suspended from a knotted leather band, this accessory features an embellished wool frog charm that appears with contrasting details.
(Photo via @marianne_theodorsen)


Marianne Thedorsen and her newest Miu Miu craked leather vintage top handle bag + charms. MY TIP: beaded phone straps make the coolest and cheapest bag charms. MY PICK: Crystal Haze jewelry Juanita pearl and resin phone strap, available ON SALE at NET-A-PORTER
* EXCLUSIVE AT NET-A-PORTER. Crystal Haze Jewelry’s ‘Juanita’ phone strap features the brand’s signature resin gummy bear charms – they look good enough to eat. It’s strung with lustrous freshwater pearls and looped at the end for easy attachment.
+ H&M mobile phone decoration, available at HM.COM
(Photo via @marianne_theodorsen)

The ubicuous Chanel star coin purse, here carried by Janka Polliani together with the Louis Vuitton Speedy of my dreams.
(Photo via @polliani)


(Photo via @polliani)


Annabel Rosendahl is carrying her Birkin with a secondhand Hermès Elephant bag charm. Available at FARFETCH
* With a keen eye for detail, Hermès designs iconic bags and accessories to complement them. Case in point: this gold-plated metal Elephant Cadena bag charm.
(Photo via @annabelrosendahl)


LAIA’S PICK: JW Anderson blue and white cat keychain, available ON SALE at SSENSE


Anya Hidnmarch’s bag accessories ARE JUST THE BEST. This KP Peanuts Coin Purse is practical and playful. It is finely crafted from ink-blue capra leather, printed with vintage artwork and finished with pinked edges – just like the real thing. There is a golden zip at the back – perfect for stowing earphones or spare change. Use the clip to attach it to your everyday bag.
Anya Brands makes the ordinary, extraordinary. Inspired by great British brands, these limited-edition pieces have become collectors’ items, even taking permanent residence in London’s V&A.
+ Anya Brands Diet Coke Coin Purse. You’d be hard pushed to find someone who isn’t a fan of cracking open a cool can of Coke on a hot summer’s day – or even a cold winter’s day, for that matter. But you needn’t wait ’til lunchtime to enjoy your favourite beverage now, thanks to our Diet Coke Coin Purse. Crafted from leather to create a downsized version of that iconic packaging, this version is spliced with a tassel-trimmed zip that lets you store your loose change inside.
+ Anya Brands Heinz Ketchup Charm in Red. Extra ketchup on everything? You’re a person after our own hearts. That’s why we crafted this Ketchup Charm to mimic a sachet of our favourite sauce. It may be made from our signature, textured leather this time (and with no actual condiments on offer), but its dinky silhouette still comes complete with the ‘tear here’ symbol and the instantly recognisable Heinz branding. Use the gold-toned clip to attach it to your favourite bag – but maybe don’t hang around too many hotdog stands.

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