News and Analysis
5 reasons why Joseph Altuzarra should be headed to Gucci (and Riccardo Tisci should stay at Givenchy)
Kering and Frida Giannini have parted ways. Gucci’s creative director and her husband, Gucci’s chief executive officer Patrizio di Marco, are to exit the the company between January and February 2015. At Gucci, di Marco and Giannini, who have a daughter together, highlighted Italian artisanal craftsmanship, raised the luxury content and reworked several of the brand’s staple and archival designs, especially in the last two seasons. Asked about who could succeed Giannini, a Kering spokeswoman said: “We never comment on rumors. All I can say is the recruitment is under way. Rumor has it that Riccardo Tisci would take Frida’s place but our money is on Joseph Altuzarra. Why?
1- Kering took a minority stake in his New York-based fashion house last year.
2- He’s in his 30’s and his aesthetic can connect with a younger audience and attract new costumers (remember his last year’s collaboration with Target) plus his perfect woman is on her 50’s (the clients of whom he is most proud are Julianne Moore, 53, Nicole Kidman, 46 or Wendi Deng Murdoch, 45). Altuzarra skilfully takes the best from both worlds – the sexy, alluring draw of the classic French combined with a youthful and sporty American freshness.
3- His American-European-Asian connection (born in 1983 in Paris to a Chinese-American mother and a French-Basque father) sets the perfect combination to grew the luxury brand on those key markets (see Wang in Balenciaga doing Chinese inspired collections, speak of the devil: Alexander lead the accomplished way at Kering and Altuzarra is to follow).
4- A-list friends and quite successful editorial profile.
5- He’s on fire and the fashion industry loves him already. He won the 2011 CFDA/Vogue Fashion Fund of $300,000. In 2012 he was named in Forbes’s 30 under 30 list, won the Swarovski Award for womenswear design, and designed a capsule collection for the high-street behemoth J Crew. In 2013 he won the USA Woolmark Prize and in 2014 he was named Womenswear Designer of the Year by his peers at the Council of Fashion Designers of America (CFDA).