
Accessories
Gorgeous Amy Adams fronts Max Mara Accessories FW14 Ad Campaign
Amy Adams has replaced Jennifer Garner as the new face of Max Mara. “Jennifer Garner was the first celebrity we worked with [on the accessories campaigns] and the feedback we received was excellent both in terms of sell-in and sell-out, and in terms of credibility,” Giorgio Guidotti, worldwide president of public relations and communications for Max Mara Group, said in a statement (via WWD). “This new step is a sign of continuity. The claim is the same: ‘Timeless is now.’ These are timeless actresses, not associated to a scoop of the moment.”
The luxury fashion house has tapped the 39-year-old actress to front its Fall/Winter 2014-15 Ad Campaign, and while we love Amy on the big screen, we’re also huge fans of her on billboards and in fashion glossies. In the ads shot by Mario Sorrenti, Amy poses clad in the brand’s classic outwear with some of Max Mara’s biggest accessories for the season: covetous goodies like sunglasses and a luxe caramel leather handbag.
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